Privacy Policy

Effective Date: January 1, 2025

1. Information We Collect

1.1 Personal Information

When you register for horseback riding lessons or contact us, we may collect personal information that you voluntarily provide, including but not limited to:

• Full name and contact details (email address, phone number, postal address)
• Date of birth and age information
• Emergency contact information
• Medical information relevant to horseback riding (allergies, physical limitations, previous injuries)
• Riding experience level and preferences
• Payment and billing information
• Photographs or videos taken during lessons (with your consent)

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for various purposes, including:

• Service Delivery: To schedule and provide horseback riding lessons, manage bookings, and communicate with you about your lessons
• Safety and Health: To ensure the safety of riders by matching them with appropriate horses and instructors based on experience and medical information
• Payment Processing: To process payments, send invoices, and maintain financial records
• Communication: To send you confirmations, reminders, updates, newsletters, and promotional materials (with your consent)
• Website Improvement: To analyze website usage and improve our online services
• Legal Compliance: To comply with legal obligations and protect our rights and interests

3. Information Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business (payment processors, scheduling software, email services)
• Emergency Situations: With emergency contacts or medical professionals in case of accidents or health emergencies
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with any merger, sale, or transfer of our business assets
• With Your Consent: When you have given explicit permission to share your information

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure socket layer (SSL) encryption for data transmission
• Restricted access to personal information on a need-to-know basis
• Regular security assessments and updates
• Secure storage of physical documents containing personal information

However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: You can request access to the personal information we hold about you
• Correction: You can request correction of inaccurate or incomplete information
• Deletion: You can request deletion of your personal information, subject to legal retention requirements
• Opt-Out: You can opt out of receiving marketing communications at any time
• Data Portability: You can request a copy of your data in a structured, commonly used format
• Withdraw Consent: You can withdraw consent for processing where we rely on consent as the legal basis

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

7. Children's Privacy

Many of our horseback riding lessons are designed for children. When collecting information from minors under the age of 18, we require parental or guardian consent. Parents and guardians have the right to review, delete, or refuse further collection of their child's information.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Medical and safety-related information may be retained for extended periods to ensure continuity of care and safety.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new effective date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. International Data Transfers

If you are accessing our services from outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the UK. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

We are committed to addressing your concerns and protecting your privacy rights. Thank you for trusting Xamodu with your horseback riding education.